I provide professional product management services for software products, built on over 20 years of proven expertise. I have led product management functions in corporate environments, scaled a SaaS product from $1M to $70M ARR, co-founded a startup, and successfully launched products reaching millions of active users.
My approach covers the full product lifecycle, from ideation and strategy to execution, launch, and iteration. I define product principles, develop strategic roadmaps, and create MVPs aligned with market needs. Using structured frameworks such as Kano Model, Business Model Canvas, Value Proposition Canvas, and 5C Analysis, I ensure every product decision is backed by insight and clarity.
I prepare comprehensive business and software requirement documents, customer journey maps, and rollout plans. To drive prioritization and delivery, I apply industry-standard models such as RICE, MoSCoW, cost of delay, and story mapping. I also define success metrics, build personas, design standard operating procedures, and ensure documentation is ready for tools like ProductBoard.
Execution extends beyond development into marketing streams, release management, quality management, and customer support alignment. I incorporate A/B testing, feedback loops, and continuous improvement to ensure sustainable growth. My process combines analytical rigor with market-driven strategy, enabling software products to achieve measurable success.
With deep expertise, hands-on leadership, and a track record of scaling products, I help businesses reduce risk, optimize resources, and achieve faster market fit.
Let’s transform your product vision into a structured, scalable, and successful reality.