Based on discussions and briefing by the client, I can formulate a market or competitive overview for a given category or competitive set of FMCG/CPG products. This includes looking at a range of factors including brand and market positioning, market presence and share of voice, distribution, innovation pipeline, need state, occasion focus, packaging and in-store strategies and tactics. This is based on my collective 25 years of marketing experience in the FMCG/CPG industry in Europe, the US and globally. Products can range from the market leaders or high engagement categories, through to products in the new or emerging segments or disruptive innovations. Examples available on request.