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Skills

  • Packaging Design
  • Branding
  • Marketing
  • Design Management
  • Planning
  • Competitive Pricing
  • Innovation Strategy
  • Store Design
  • Consumer Research
  • Design
  • Design Process
  • Management
  • Quality Assurance (QA) And Testing
  • Revenue Management
  • Review Writing

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Services

  • Pack Price Revenue Growth Management

    $190/hr Starting at $3,050 Ongoing

    Dedicated Resource

    Review your existing product pack/price assortment to insure you are serving each consumption and shopper occasion, and harvesting all the value you generate with the rest of your marketing mix. Build...

    Brand ManagementBusiness InnovationCompetitive PricingDesign ManagementManagement
  • Proprietary Package Design Proj. Mgmt.

    $190/hr Starting at $1,800 Ongoing

    Dedicated Resource

    Based on a well-written packaging design brief, I tender an offer to different packaging design firms and select the winner. I then run the entire package design development project, liasing with cross-functional...

    Benefits AdministrationBrandingBusiness InnovationConsumer PanelsConsumer Research
  • New Packaging / Label Design Proj. Mgmt.

    $190/hr Starting at $900 Ongoing

    Dedicated Resource

    Manage a project to design a new or modify an existing product label design or brand range design to optimize shelf appeal and consumer purchase intent. I lead the project as a project manager and do...

    BrandingConsumer ResearchDesignInnovation StrategyLabel Design
  • Revenue Growth Management Training

    $190/hr Starting at $2,050 Ongoing

    Dedicated Resource

    Typically aimed at internal sales and marketing functions, I can deliver a 1 or 2-day RGM training, highlighting best-in-class RGM principles and practices from across the consumer product world. This...

    Competitive PricingConsumer GoodsConsumer ResearchDesign ProcessManagement
  • Brand Review & Turnaround Strategy

    $190/hr Starting at $3,100 Ongoing

    Dedicated Resource

    Collect data, analyze findings and recommend an action plan to turn around an existing brand business performance, based on client-input and key stakeholder review. Recommendations can span brand strategy...

    BrandingCommunication SkillsData ManagementManagementMarketing
  • Food or Beverage Product Development

    $190/hr Starting at $4,500 Ongoing

    Dedicated Resource

    Lead an innovation project to develop and commercialize a food product. Begin with concept exploration, sizing the market and potential, framing and understanding the competitive set, developing and...

    AccountingCompetitive PricingConcept DevelopmentConcept ResearchDesign Process

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About

I use my 25-year experience in revenue growth management (RGM) with market leaders The Coca-Cola Company and Arla Foods amba to drive profitable revenue and KBI's for brands and products.

I am an American citizen living in Europe for the last 20+ years. After receiving my MBA from Emory University in 1991, I began my 21-year career with The Coca-Cola Company working in packaging innovation and marketing, first for Coke USA and then in the Global Marketing Division. After becoming a global expert on consumer packaging, I transferred with Coke to Vienna, Austria in 1997 and became the Packaging & Pricing Strategy Manager for the Central European Division, running quantitative pricing and packaging studies (including conjoint) across 23 markets and guiding those markets in Pack Price Strategy. I then began a series of positions in strategic and operational marketing in Romania, Bulgaria, Austria and Switzerland, which culminated in my promotion to Country Manager for Coke in Austria in 2009. I led a 9-person brand marketing team through two restructurings, the financial crisis and a new business model introduction, to all-time high sparkling soft drink category value share, including 19 consecutive increases in share. In each year, I built the local revenue growth management strategy to optimize sales with the right brand, in the right location, at the right time, with the right message to capture value at the point of sale. After a brief consulting stint in 2013, I joined Arla Foods amba in Denmark as Global Innovation Director for Castello cheese, where I also ran important pricing optimization studies in the U.S. and Sweden, leading to significant changes in pricing strategy.

Work Terms

Email is the first preferred method of contact, followed by phone / Skype / FaceTime etc. I am available for work in the United States, where I still have family, on engagements for at least a 2-day period. I can reach any European city from my base in Vienna for short, medium or longer-term assignments.