Review your existing product pack/price assortment to insure you are serving each consumption and shopper occasion, and harvesting all the value you generate with the rest of your marketing mix. Build strategies, plans and tactics to modify your assortment and potentially add to it, to drive profitable revenue growth. Review your existing packaging to insure that it is optimizing purchase preference at the point of sale, and modify/build a new proprietary package that turns shoppers into buyers. Know your best locations in the store to capture the target shopper(s) and shopping mission(s).