Senior marketing leader with 25 years of experience across Hindustan Unilever, Sequoia Capital India and Byju's offering fractional CMO leadership, brand strategy, media planning and buying, GTM strategy and growth marketing advisory to growth stage companies.
What makes my profile distinctive is the combination of three vantage points that are rarely found in one person. Large scale advertiser rigour from managing a $700 million annual media portfolio at HUL across four South Asian markets. Venture capital commercial instinct from advising 60+ startups on brand and GTM at Sequoia Capital India. And in house CMO accountability from owning the full marketing P&L at Byju's and scaling the brand to 100 million subscribers.
I specialise in brand positioning and architecture, ATL and digital media strategy, programmatic advertising, consumer insights, campaign architecture, sports and entertainment partnerships, marketing P&L management, agency management and GTM planning across FMCG, EdTech, Consumer D2C, Media and venture backed businesses.
My approach is commercial, not theoretical. Every brand decision I make is connected to a revenue outcome. Every media investment is evaluated against measurable returns. And every GTM recommendation is grounded in real consumer insight rather than category convention. I have managed agency ecosystems at scale, negotiated large media trading deals and built marketing organisations that can execute independently without losing strategic coherence.
I work with a small number of clients at a time across brand strategy, media investment, GTM planning, growth marketing and fractional CMO leadership. Current and recent clients include Atomberg Technologies, Axis My India, Brainly and The Sage Group.
Awards and recognition include IAA EdTech Business Leader of the Year 2021 and 2022, Pitch CMO Leadership Award 2021, IAMAI CMO Super 30, MMA Global Advertiser of the Year 2014 and three Cannes Lions.
Available for remote engagements globally across India, South Asia, GCC, Southeast Asia and the United Kingdom.