I help B2B firms design GTM + ABM systems that create consistent deal flow.
One pattern I’ve seen working with similar B2B firms is difficulty building a predictable pipeline beyond scale, especially for global markets.
Primary marketing challenge:
• Lack of marketing leadership to drive marketing
• Positioning and messaging problem
• No structured GTM for new services
• No capability to execute ABM for enterprise/High value deals
• Sales fatigue/over dependence of sales
• Founder still drives sales
• Scaling marketing operations
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