I have 3+ years of experience managing Google Ads and Google Analytics accounts. I can install the tracking codes through Google Tag manager and can do all the event tracking through Google Analytics and Tag Manager.

🎓AREAS OF EXPERTISE 🎓 

- Search, Display, YouTube & Shopping 

- Conversion Tracking, Remarketing 

- Google Analytics & Attribution 

- CPA & ROAS optimization 

- Performance Planning 

📋 EXPERIENCE 📋 

At Google, I worked first as a reviewer, then as a customer rep, and as a marketing strategist with a portfolio of 100+ clients a quarter. I gained vast experience in not only all aspects of Google Ads & Analytics but also all types of businesses and business goals. Since the last few years, as I pursued my passion for teaching in underserved communities, I have also enabled local businesses to grow digitally.

🕵️‍♀️ MY ROLE AS A FREELANCER 🕵️‍♀️ 

Typically, an intervention involves the following: 

New Accounts : 

- Account setup and settings 

- Campaign launch 

- Keyword and Budget Optimizations 

Existing Accounts: 

- Account Audits & Reports 

- Bid Adjustment optimization 

- Audience segmentation strategies 

- Attribution & Cross-Device 

- Branding Strategies (Display/YouTube Brand Lift etc.)