Campaign optimization: Working to optimize existing Google Ads campaigns to achieve better performance and ROI for clients.
New campaign creation: Creating new Google Ads campaigns from scratch for clients, including keyword research, ad copy creation, and budget management.
Account auditing: Conducting a thorough audit of a client's existing Google Ads account to identify areas for improvement and optimization.
Data analysis: Analyzing campaign data to identify trends and patterns, and using this information to make data-driven decisions about campaign management.
Testing and experimentation: Running A/B tests and other experiments to determine the most effective ad copy, targeting strategies, and other campaign variables.
Client communication and reporting: Communicating regularly with clients to keep them updated on campaign performance and progress, and providing regular reports and insights.
Overall, the main focus of a Google Ads manager is to help clients achieve their marketing goals by creating and optimizing effective Google Ads campaigns.