- Google certification, exceptional communication and writing skills - Commercial awareness with latest trends and updates - Exposure with HTML5, CSS3 and WordPress, Landing pages optimization. - Experience in devising and implementing digital marketing strategies - Proven experience as marketing specialist or similar role - Thorough understanding of marketing elements and market research methods - Demonstrable experience in marketing data analytics and tools - Solid knowledge of core digital marketing tools (Google Analytics, SEMRush, Ahrefs, Search Console, Google Adwords) - Conducting market research to find answers about consumer requirements, habits and trends - Brainstorming and developing ideas for creative marketing campaigns - outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) - Conduct market research to find answers about consumer requirements, habits and trends - Brainstorm and develop ideas for creative marketing campaigns - Liaise with external vendors to execute promotional events and campaigns - Plan and execute initiatives to reach the target audience through appropriate channels. - Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies - Blog management\writing - Knowledge of ranking factors and search engine algorithms