Graphic design is the process of creating visually appealing and effective designs using various tools and software. This can include creating logos, brochures, websites, packaging, and various other forms of visual communication. Graphic designers use typography, color theory, composition, and other design principles to create designs that are both functional and aesthetically pleasing. They work with clients to understand their needs and create designs that align with their brand, message, and target audience. Graphic design services can include creating new designs from scratch, revising and updating existing designs, and providing consulting services for clients looking to improve their visual branding.