We offer efficient & affordable, website design & growth services. Our clients built their businesses with love, sweat, and tears. We do our best to incorporate that energy into each website to truly represent their journey as an entrepreneur. Not only are we fun, but our expert team is skilled in SEO, sales, marketing, branding, copywriting, import/export, e-commerce, and social media. We used tried and true techniques on our own websites & businesses for years before taking on clients. We're like poison dart frogs, cute but deadly. Let’s face it, today almost every business has a website. Approaching business owners about web design no longer seems to be as appealing or effective as it once was. They think “it never served us any good, why should I spend more money on it.” However, that’s exactly the attitude that keeps a business from growing. In the early days of a business, the owners are excited. They see opportunity at every turn. They’re motivated and everything about the business radiates the feeling of growth and gratitude. Very few businesses speak to their consumers in their advertising. The customer is constantly reminded that they’re just a number and their hard-earned dollars don’t mean much toward the businesses’ overhead. Businesses rely on indirect, impersonal branding and marketing that targets a very broad audience. The business eventually becomes stagnant or fails. But the Darling team will bring your business back to life. Shrinking the Net Our goal is to “shrink” the net. We have to interrupt the pattern if we want to get through to prospects. We use your dollars wisely, catering specifically to your clientele. One of the main things we do when we build or redesign your website is we create a “brand plan.” This brand plan includes archetypes for your customers to identify with. After building over 40 websites for our personal portfolio, we found that the websites speaking to very specific archetypes performed better. As one of the basic human needs is the “need to belong,” consumers want to feel that your brand cares about them. Specifically. Their health, their home, their family, and their dreams should mean more than making the sale. Upfront Pricing We find it easier to get certain results when a business presents itself as an expert. Transparency in the presentation is key. Part of good marketing is distracting your prospect from the fact that they’re being marketed to. Telling them you’re expensive and that you’ve worked in the industry for years is a valuable technique. No one likes the wool pull over their eyes, and we definitely don’t like to be lied to. If you communicate to a consumer that your product is expensive, you’ll position yourself as a luxury brand. If you tell consumers your product is affordable.