HTML5 Display & Retargeting Banners

Conversion-minded HTML5 banners built to win auctions and clicks. You get clean motion, light file weight, retargeting variants, and dev-ready packages that meet Google Ads requirements—plus a simple QA checklist so your team can launch fast.

What's included

Steps for completing your project

1. After purchasing the project, send the requirements so Andrew can start the project. Delivery time starts when Andrew receives the requirements from you.
   1. Campaign goal and KPI: What is the goal and the primary KPI (e.g., CTR, CPL, CVR)?
   2. Landing page and tracking: Share the final URL and your UTM structure if used.
   3. Sizes and platforms: List the banner sizes and where they will run (e.g., Google Ads, CM360).
   4. Offer, CTA, and legal: Provide the exact offer, call-to-action, and any legal/co-op lines.
   5. Upload logo (SVG/AI), fonts, color values, and any brand guide.
   6. Send 1–2 banners you liked or disliked and why.
   7. Note if you want prospecting vs. remarketing variants and any audience notes.
   8. Confirm your deadline and internal review dates.
2. Andrew works on your project following the steps below. Revisions may occur after the delivery date. 
   1. Kickoff and specs: I confirm goals, KPIs, sizes, platforms, landing URL, offer, legal lines, and timeline.
   2. Static concept approval: I design the base static look, present options, and collect your feedback.
   3. HTML5 animation build: I convert the approved concept into HTML5 sizes with smooth motion and clickTag.
   4. QA and fallbacks: I test file weight and links, add UTM checks, and create static fallback images.
   5. Package and delivery: I deliver zipped HTML5 files, static backups, a spec sheet, and a short QA checklist.
3. Review the work, release payment, and leave feedback for Andrew.