Advertising Partner for Car Dealers
Andrew Reutsky is an award-winning dealership partner and researcher who optimizes retail advertising by transparently linking individual banners directly to VIN sales and his own compensation, structuring every campaign as a measurable experiment. Unlike typical consultants, he personally handles the production of conversion-focused advertising, arming internal staff with actionable performance insights to transform retail campaigns from speculative bets into a liquidity lever.
Bachelor’s business student at Harvard and author of “Automotive Retail Advertising in Crisis”, the largest study examining systemically wasteful car ads, he now works freelance, building on-brand performance-focused digital campaigns for franchised premium-auto dealers in Canada that:
• Lift lead quality while reducing customer acquisition cost,
• Convert qualified high-intent customers into showroom traffic,
• Improve advertising ROI in volatile economic conditions.
Born into a family of doctors in Siberia, Andrew discovered Photoshop at the age of 10, sparking a genuine passion for effective design. Two weeks after turning 18, he moved solo to Toronto to study advertising. Upon graduation, the prestigious Communication Arts magazine named him as one of the 15 most promising young creatives in the world. Aged 21, he became the youngest Art Director at Leo Burnett, one of the world’s best ad agencies, building over 100 retail campaigns for Cadillac, GMC, and Buick during his tenure.
To optimize his clients’ advertising, Andrew has helped:
• Create GMC’s most successful social campaign ever, “Mudern Art,” delivering 19 million organic views and over 10,000 leads within a month,
• Transform Cadillac into Instagram’s best-performing Canadian luxury auto brand subsidiary within a year,
• Launch shoes for Volvo to celebrate "World Car Free Day," in a PR stunt that achieved an 80% lower-than-average cost per engagement with 50% higher-than-average recall lift.
Through this journey, Andrew has earned national and international recognition, getting featured in the industry’s leading publications. He now serves on the Industry Advisory Board at Humber College, strengthening employment prospects for promising creative students. Acclaimed leaders describe Andrew as a reliable and respectful “Harvard ad guy” with meticulous attention to detail who creates "powerfully persuasive advertising that looks fantastic."
→ Connect with Andrew: andrew@reutsky.com
→ View Andrew's Portfolio and Resume: reutsky.com
Work Terms
$100/hour
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