I design social ads that stop the scroll and convert. Using hook-first layouts, tight messaging, and platform-native motion, I build assets that lower CPL and lift lead quality. You’ll receive a ready-to-run set for Meta, TikTok, or LinkedIn, complete with copy variants and thumbnails for testing. My approach blends award-winning art direction with Harvard-trained marketing rigor—focused on outcomes, not just looks.
What's included
Steps for completing your project
- After purchasing the project, send the requirements so Andrew can start the project.
- Delivery time starts when Andrew receives the requirements from you.
- Campaign goal and KPIs: Tell me your primary goal and KPI targets (e.g., CPL, lead quality, traffic).
- Target market and audience: List locations, audience segments, exclusions, and any remarketing lists.
- Offer and compliance: Share the product/offer to promote, plus any legal lines or co-op rules. Upload your logo, fonts, colors, imagery, and brand guidelines if available.
- Send landing page URL(s) and tracking status (GA4/pixel/UTMs/screenshots).
- Attach or link 1–3 recent ads that worked or failed, and why you think so.
- Confirm where you’ll run ads (Meta, TikTok, LinkedIn) and any placement prefs.
- Andrew works on your project following the steps below. Revisions may occur after the delivery date.
- Kickoff and brief: I confirm goals, KPIs, audience, offer, timeline, and any compliance notes so we build to the right outcome.
- Concepts and copy: I present 3–5 creative angles with headlines and CTAs. You choose the directions to produce.
- Design and motion: I design static ads and, for eligible tiers, produce short motion edits to platform specs.
- Review and revisions: You share feedback. I apply the included revision rounds and polish all assets.
- Export and delivery: I run final QC (quality control) and deliver PNG/JPG, MP4, and source files with usage notes and thumbnail options.
- Review the work, release payment, and leave feedback for Andrew.