I have an experience of more than 7 years in developing products and formulating ideas for brand advocacy. Have worked previously with FMCG brands to build awareness & identity of them within a target audience and have worked on several projects to help brands improve the consumer journey through social media visibility and offline campaigns. I understand how important it is to have right product at the right time at the right price, but what is more important is to educate target audience about the product/ service along with differentiators and what exactly are we offering. Value proposition and target audience is a major focus area where i narrowed my approach before proceeding with building brand identity. In short, if you have a product or service and need someone to tackle the growth part or a project that requires meticulous research, you are reading the right profile :) Tools known: Indesign, Photoshop, Aftereffects Analytical tools: Google sheets, PowerPoint, Excel, advance analytics Brand building channels: Instagram, Facebook, YouTube,Pinterest Offline marketing Areas: OOH, Bus shelter, Mini Van marketing, Pole advertisements