Inbound marketing has proven effective for countless companies in nearly every industry. But getting started can feel overwhelming, even for experienced marketers. I can help you start your inbound marketing program the right way with an Inbound Marketing Strategy Assessment and Plan. I kick off my assessment by taking a deep dive into your current marketing efforts. I will review your marketing goals, evaluate your overall marketing strategy, conduct a competitor analysis and analyze your website’s usability, structure and messaging Then, I immerse in your business by interviewing employees, customers and “almost customers” (sales you count as “closed-lost”) and create a detailed report outlining our recommendations for communicating effectively with your primary buyer personas.