How to Transform Your Sales Process for the Modern Buyer The inbound sales methodology is a sales process that aligns with the preferences and behaviours of modern buyers. It consists of 4 phases: Identify, Connect, Explore and Advise. Throughout the sales process, reps must position themselves as trusted advisors, using the buyer’s unique context to personalize the customer experience as much as possible. We’ll take a look at each of those phases in turn and explore how you can put the inbound sales methodology into practice in your business.