I am a market research professional with more than 5 years of experience in marketing research. Clients acknowledge my core strength of being a ‘deep diver’, persistently questioning in scratching the surface. I ask questions before forming an opinion. My superior moderating skills are especially effective for ‘tough’ consumer segments and sensitive product categories. I bring in both a passion for research and a great work attitude – flexible and accommodating – always willing to go the extra mile. I am a fast learner, and very open to client suggestions. I have a specialty in the recruitment of different sector people with specific target audiences. I have handled numerous projects in diverse fields like FMCG, Consumer Durables, Technology, Pharmacy and Healthcare, Industrial Products, Automobiles, and Lubricants. I have moderated focus group discussions, ethnographies, individual in-depth interviews for many clients and across audience sets. Academically, I am a Business Management Degree.