What I'm doing with my clients right now is 3 hrs. engagement per day. Engagement Marketing 3 hrs. engagement per day. 1st hr. - engaging with your followers 1. IG will only show your content to 10% of your audience; to increase this to the other 90% you need to have strong engagement on that post in the first 60 minutes. 2. As a creator, respond to the engagement (comments) within 60 minutes from their replies to maximize your engagement. 3. If there are less than 3 words as a comment - it would not count as engagement. 4. Hashtag overload - it's going to be considered spamming and your visibility will decrease if you overuse hashtags (more than 5+). 5. If you use a lot of Instagram stories, that carries more weight. You will have more visibility as organic growth and a better chance of appearing on the Instagram discover page.  6. Don't repeat hashtags. Repeating hashtags are now considered as spam.  7. Hashtags should be in the body of your comment, hashtags used in the comment section will be considered spam.  8. Do not make edits to your post. If you make a mistake, delete the post and republish the content as the edit will contribute towards spam.  If you have any questions please do not hesitate to contact me.