Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the favorite social media platform of people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.
Instagram marketing strategies include:
- Organic content: Photo, video, or carousel posts, Reels, Stories
- Paid content: Instagram ads, including Stories ads, Shopping ads, and more
- Influencer marketing
- Shopping tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads