A logo that works well is always:
1) SIMPLE
- Easy to identify & stick in the mind
- Versatile, not limited by certain colors or size
- So iconic that you can draw it from memory (think Nike, Apple, McDonald's)
2) LEGIBLE
- Takes zero seconds to scan & understand
- Any image should be clear & recognizable
- Any text should be concise & readable
3) REASONABLE
- Makes perfect sense essentially & aesthetically
- Represent the brand's beliefs & followers
- Should not confuse with any unintended interpretations
“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs
HOW I DO IT
The first 60% of project time will be for:
- Learning about your values, goals, & target audience
- Defining a visual moodboard & strategy
- Drafting it into concepts for you to consider, to prevent heavy changes later
The rest 40% will be for:
- Applying the approved concept in different lockups* & colors
- Applying the logo in all requested media assets
- Setting up the deliverables & brand guidelines*
I can't promise your followers or revenue will grow soon,
but my goal is to make you stand out from the crowd that people can't forget.
WHAT NOW
I'm excited to help your brand if you're:
- Open to thoughtful talks
- Ready to be bold and create impacts
- Putting your customers' success over yours
If you're still reading, I know we can be a great team.
What's your brand called? What problem do you solve? And where will they see you? I'd love to know!
See you on the other side.
Danny
PACKAGES
$45 - TRIAL
3 Concepts* (sketch), Logomark* Only, 1 Color in dark & light version, Hi-res PNG on transparent background
1 Revision, 3 Days
$145 - LOGO DESIGN
3 Concepts, Logomark with Logotype* + 3 Lockups + 3 Color variations each + Color Palette + 3 License-free Brand Fonts + Master file + 15-page Logo Guide
2 Revisions, 5 Days
$245 - BRAND IDENTITY
ALL IN Package 2 + 3 Logo Use Guide (Size, Space, Misuse) + 3 Text Hierarchy Guide (Headline, Body copy, Footnote) + Color Pairing Guide + 3 Graphic Elements + 3 Product/Stationery/Merch 3D Mockups + 12 Social Media Templates/Assets + 3 Instagram Grid Plans + 30-page Brand Guidelines
3 Revisions, 7 Days
ADD-ONs
+$25 Extra Revision / Media Application
+$35 Extra Logo Concept
+$45 Extra Fast: 2 Days Quicker
+$5 Buy me a cup of coffee :)
*GLOSSARY
An early idea of a logomark with meaning brief in black & white for us to focus on the feel and look first. Then you can decide which among other options I'd show we should proceed with. Package 1 will be a non-digital raw sketch.
An image symbolizing a brand (Apple, Nike).
A fixed text style of a brand's name (Google, Netflix).
A pairing of a logomark and a logotype placed in a specific layout.
I provide 3 lockups: circular, horizontal, vertical. Package 2 & 3 only.
A guidebook of a brand's visual elements broken down into clear how-tos, as an investment for companies in their team to produce long-term consistent designs in form and function, without spending time teaching them.