One of my favorite SEO duties. I'll first need to learn your business and the strengths and weaknesses of your competitors. Then I'll identify your customer's true intent and use that to identify a handful of themes for focus. I'll wrap these themes around a set of keywords and questions that connects you to your prospects. Using this I'll perform a gap analysis against your competitors to spot snippet opportunities and the low hanging fruit gems. Next I'll set out the quickest route to a long term keyword strategy.