Use Landing Pages to Convert Visitors into Qualified Leads In the early days of the Internet, you built a website for your company and assumed most visitors would come through your front door, the home page. If they used a search engine like Google to find you, your home page was the link shown in search results. Today, search engines are a lot more sophisticated. And so are the searchers themselves. They’re more precise in the keywords they use to search. With millions of websites in nearly every niche vying for attention, how do you ensure prospective customers will find their way to your website? One proven strategy is to create landing pages. A professional copywriter can craft a landing page that will cut through Internet clutter with tightly focused content. It should target a specific audience and promote one particular product, service or offer. For example, let’s say you have a website promoting your home renovation business. While the copywriting on the home page is about your renovation capabilities in general, you could build landing pages that speak to your individual services. Think of each of those pages as a doorway through which a visitor might enter. Here are some examples of landing page subjects: Give your kitchen an affordable update You can also create separate, distinct landing pages for different buyer personas. Perhaps the industrial adhesive your company makes can be used in military equipment, car engines, and computer hard drives. Each of those applications targets a specific market and deserves its own wholly focused landing page. Dedicate a full page to each of those topics and you’ll attract visitors interested in that specific niche. Furthermore, by highlighting each subject individually, you look like a specialist in that area, which is an effective marketing strategy. How Visitors Find Your Landing Page A landing page is any page that gets traffic from anywhere other than the pages of your website. It’s most commonly associated with search engine results and pay-per-click ads like Google Adwords, which allow you to direct traffic to a specific URL (web address) targeted to those visitors. Visitors can arrive on your landing page after clicking a link from any online ad, email, social media like Twitter or Facebook, or other types of targeted promotion. What’s most important is that they took action to qualify themselves as interested in your narrowly focused topic. That’s vertical marketing at its best! Contact Eric John, Landing Page Copywriter Now that you know the elements of an effective landing page, you may be excited to write your own. However, if you’d prefer to hire a professional copywriter, one who knows how to get results with compelling landing page content, I hope you’ll contact me