This high-converting landing page for "AuraCare Medical Center," a fictional hospital, was designed to seamlessly blend user empathy with strategic business goals. The project showcases my end-to-end expertise in UX research, UI design, interaction design, and information architecture.
My process began with comprehensive user persona development and competitive analysis to understand the anxieties and needs of patients seeking healthcare. This informed a clear user journey map, leading to a design that prioritizes trust, clarity, and accessibility. Key features include a strategically structured hero section with a compelling value proposition, a services grid built for scannability, and a testimonials section designed to leverage social proof and build credibility.
What distinguishes my work is a focus on strategic UX writing and microcopy that guides the user emotionally, from reassuring headlines in the services section to action-oriented call-to-action (CTA) buttons that drive conversions. I don't just create visually appealing interfaces; I design with a purpose. My strength lies in translating user psychology into design decisions, ensuring every element, from color theory that evokes calmness to a layout that prioritizes critical information, works together to reduce bounce rates and encourage appointment bookings. This project demonstrates my ability to deliver designs that are not only aesthetically pleasing but are also validated through wireframing, prototyping, and usability testing principles to ensure they meet both user and business objectives.