Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing, this typically involves collecting a visitor’s contact information (called a “lead”) via a web form. Lead generation is a core part of the sales funnel for many B2B companies since their products can cost thousands of dollars and web visitors less likely to buy their product or service directly from the website. Collecting leads allows the businesses to educate and nurture prospective customers through e-mail marketing, before reaching out to them directly via salespeople. Lead gen is also important for eCommerce and other businesses, as e-mail marketing remains one of the most effective channels for marketing online, and gathering a prospective customer’s contact info allows the business to market to them later, even if they do not make a purchase immediately. We provide quality leads for your product and services.