Basically this is a practice of gathering leads of a particular product and services offered that will allow to capture potential or opportunity of sales. There are two types of lead generation I offered the Business to Business (B2B) and\or Business to Customer (B2C). This is to capture significant data such as Company Name, Company Address, Company Email Address, Website, Company Contact Number, Contact Person, Contact Person Email Address (generic or personal), Contact Person Affiliation Like LinkedIn and Other Social Media Platform, and other details.