I design and write lifecycle emails that move users—welcome, activation, seasonal promos, and re-engagement. Your brand voice will be matched with clean subject/preheaders, concise body copy, and focused CTAs. I map the flow, propose testable variants, and track basic metrics (open, CTR, bookings/sign-ups). Comfortable working inside common ESPs (structure, snippets, light HTML where needed). If you want emails that feel like helpful notes—not ads—I’ll get you there.