An important bit of information: your logo is not your brand. Your brand is the promise that you make to your customers with each and every thing that you do for your business. Visually, how do you represent this? How can someone who has never interacted with your business before understand what it is that you do? That’s where your logo and visual design comes in. Visual design will be the most important for your business. Like the common phrase goes “A picture is worth a thousand words” and when it comes to your business, your visual identity will be what takes those words and turns it into a reality for your customer, whether your logo is a word, letter, icon, or abstract shape.