- Emblems.
- Pictorial marks (or logo symbols)
- Wordmarks (or logotypes)
- Monogram logos (or lettermarks)
- Abstract logo marks.
- Mascot logos.
- Combination marks.
Logo design is the process of designing a logo. Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition.