Development of a complete visual identity system, starting from the conceptual design of the logo and extending to the main visual components that define a coherent brand presence.
The process includes research, exploration of creative directions, and the design of all essential elements that ensure visual consistency across print and digital media.
Depending on project scope, the service may include:
Logo design (primary and secondary versions)
Color palette and typography definition
Application templates (business cards, social media assets, stationery)
Brand guidelines document (usage rules, proportions, and specifications)
Deliverables:
Editable vector files (PDF, SVG)
Ready-to-use export formats (PNG, JPG)
Visual presentation outlining the concept, moodboard, and logo development process