I'm an experienced Market  Analyst with experience in conducting, analyzing, and interpreting consumer behavior as well as market and competitive intelligence across various sectors in Kenya and East Africa region. I am very passionate about providing high-quality, cutting-edge market research. I have worked with Euromonitor International for over 8 years as an in-country analyst (consultant) conducting both primary and secondary research (market audit and store-checks, trade interviews, desk research) - to gather quantitative and qualitative insights, trends, and other important market dynamics. I am also experienced in data analysis, data manipulation, modeling, interpretation, and market report preparation.

Areas of expertise: FMCGs, travel and tourism, beauty and personal care and hygiene, packed food, brand visibility analysis, competitive intelligence, go-to-market strategies

Area of specialties: market analysis, research techniques, consumer and industry economics.