This involves coordinating and administering research projects on behalf of organizations such as businesses, government bodies and charities. Research methods acquiring data, exploring data, pre-processing data, analyzing data, communicating results and turning insights into actions. Market research help to create business plan, launch a new product, fine tune an existing ones and expand into new markets. Market research can help to determine which portion of the population will purchase the product based on variables like age, gender, location and income level. Market research also helps companies to learn more about current and potential customers.