4 main phases:
Phase 1: Immersion, Research, and Diagnosis (Discovery)
In-depth stakeholder briefing (video interviews).
Analysis of the client's local market (cultural barriers, country-specific trends).
Benchmarking: Analysis of 3–5 direct and indirect competitors in the operating region.
Audit of current brand channels (social media, website, SEO, past campaigns).
Phase 2: Strategy and Positioning (Strategy)
Definition of ICP (Ideal Customer Profile) and Buyer Personas adapted to the local culture.
Value Proposition and Brand Positioning.
Definition of business objectives and marketing goals (SMART framework).
Phase 3: Tactical Plan (Action Plan)
Channel strategy (Which social networks to use? Is local PR needed? Paid traffic?).
Content pillars and tone of voice adjusted for the target audience's language and culture.
Ideas for acquisition, retention, or relationship campaigns ("always-on" and "hero" initiatives).
Phase 4: Budget, Timeline, and KPIs (Roadmap & Measurement)
Budget allocation suggestions (Media Budget) for chosen channels.
Implementation timeline (3, 6, or 12-month roadmap).
Definition of KPIs (Success Metrics) and measurement methods.