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Skills

  • Marketing
  • Planning
  • Marketing Analytics
  • Marketing Strategy
  • Branding
  • Communications Planning
  • Inbound Marketing
  • Management Consulting
  • Marketing Plan
  • Marketing Planning
  • Marketing Research and Plans
  • Strategic Brand Consulting
  • Strategic Communication
  • Strategic Marketing

Services

  • Marketing Plan

    $60/hr Starting at $50 Ongoing

    Dedicated Resource

    4 main phases: Phase 1: Immersion, Research, and Diagnosis (Discovery) In-depth stakeholder briefing (video interviews). Analysis of the client's local market (cultural barriers, country-specific trends)...

    BrandingCommunications PlanningManagement ConsultingMarketingMarketing Analytics

  • Endomarketing Plan

    $40/hr Starting at $30 Ongoing

    Dedicated Resource

    An internal marketing plan - one that incorporates employee research. It covers employee generations and behaviors, as well as how to engage, retain, reward, attract, and develop your internal team. It...

    Inbound MarketingMarketingMarketing Research and PlansPlanningStrategic Marketing

About

Marketing and Branding Specialist

I believe marketing isn't about making noise; it’s about building strategy and generating real business results.

At the helm of O7M, I act not just as a manager, but as a strategic partner for companies seeking more than "just social media posts." My focus is on understanding your business's pain points and resolving them through effective, targeted communication.

How I help your company: I use O7M’s exclusive 7-Step Methodology. This modular system allows me to accurately diagnose your operations and design the precise solution—whether you are a startup or a large corporation.

My expertise covers the entire brand lifecycle: 🎯 Strategic Planning and Consulting; 📢 Advertising and Social Media Management; 🎨 Branding and Visual Identity (Brand Guidelines); 🤝 Internal Marketing and Relationship-Building Initiatives.
The goal is clear: to stop your brand from merely spending and start investing in results.
If you feel your company has potential but your communication is stalled, let’s talk. I have the right diagnosis for your current stage.

Work Terms

Marketing Plan:
4 main phases:
Phase 1: Immersion, Research, and Diagnosis (Discovery)
In-depth stakeholder briefing (video interviews).
Analysis of the client's local market (cultural barriers, country-specific trends).
Benchmarking: Analysis of 3–5 direct and indirect competitors in the operating region.
Audit of current brand channels (social media, website, SEO, past campaigns).


Phase 2: Strategy and Positioning (Strategy)
Definition of ICP (Ideal Customer Profile) and Buyer Personas adapted to the local culture.
Value Proposition and Brand Positioning.
Definition of business objectives and marketing goals (SMART framework).


Phase 3: Tactical Plan (Action Plan)
Channel strategy (Which social networks to use? Is local PR needed? Paid traffic?).
Content pillars and tone of voice adjusted for the target audience's language and culture.
Ideas for acquisition, retention, or relationship campaigns ("always-on" and "hero" initiatives).
Phase 4: Budget, Timeline, and KPIs (Roadmap & Measurement)
Budget allocation suggestions (Media Budget) for chosen channels.
Implementation timeline (3, 6, or 12-month roadmap).
Definition of KPIs (Success Metrics) and measurement methods.