Focus: Branding, Segmentation, Targeting and Positioning strategies, Targeted marketing campaigns, Sales funnel optimization, Driving conversions, A/B testing, Value proposition, Demand creation, Market research.
Tools: Google Tag Manager, Google Analytics / Mixpanel / Amplitude, Hubspot / Salesforce / GHL, Klaviyo / Mailchimp / Intercom / Smartleads.ai / Apollo.io, SEMrush, Google Optimize / Optimizely, Usertesting.com / SurveyMonkey / Typeform, Vimeo / Loom / Canva, SWOT Analysis, RobinReach, ChatGPT, Copy.ai