A Mascot is a character designed to represent a group, team or business, embodying the identity and values of a collective. When used in branding, it creates a powerful visual reference easily identified by its target audience when used in advertising on products, stationary, packaging, POS display stands or as Avatars for social media or Youtube. Mascot development is the same process as logo design only it is more focused on character design starting with a discovery phase of the client or collective, a research and development phase for concept art, the client revision stage and then the final delivery of the completed polished print ready mascot.