responsible for purchasing advertising space and time on behalf of clients to promote their products or services. They work closely with advertising agencies, marketing teams, and media outlets to negotiate the best possible rates and placements for ads. Media buyers must have strong analytical and negotiation skills, as well as the ability to stay up-to-date with industry trends and emerging advertising platforms. They must also be able to work well under pressure, meet tight deadlines, and manage multiple campaigns simultaneously. Successful media buyers can help their clients reach their target audience effectively and efficiently, while staying within budget and maximizing return on investment.