Mobile apps are infiltrating many areas of modern life, changing habits for consumers and business users alike as their influence grows.
When using a mobile browser to access an online site or service, there is no guarantee that the experience will be up to scratch, because of the sheer number of hardware configurations that need to be accounted for and the way that suboptimal design is still an issue, even in a mobile-first era.
Apps, on the other hand, are far more reliably able to meet and even exceed expectations that users hold in terms of consistent performance and of course convenience. App store operators can explicitly prevent downloads to devices that will not support the features of a given app, which helps to avoid disappointment.