I am a writer with expertise in marketing content for online and print. Marketing messages should be clear, concise and appealing. Audiences are easily distracted and don't have the time. You want to get their attention and keep it long enough to sell them on your service or product. Sometimes that means turning bullet points into a narrative using humor or romance language. At other times, it's getting straight to the point. I specialize in both and often edit writing to improve its flavor, flow and readability.
I am also experienced at:
• Email marketing campaigns (design, copy, implementation)
• Online and offline marketing strategies and implementation
• Media campaigns
• Social networking (campaigns, updating, managing)
• Creative writing
• Article creation and blog content
• Project management
• Web development
• Web design, coding and content management
• Proposal writing
• Branding and naming (corporate identity)
• Database management and reports
• Usability consultation
• Mobile integration
• Accounting, budgets and planning
• Accounting: ROI reports, year-end tax reports, income and expense reports
I am adept in Word, Excel, PowerPoint, Outlook, Entourage, Quicken, FTP, Dreamweaver, Acrobat, Illustrator, Photoshop, InDesign, Muse, Brackets, WordPress, Wix, CMS, CRM, CSS, LESS, HTML5.
I own and use: MAC, iPhone, iPad.
I am experienced using a PC.
I can work in Flash, but Google hates it, so I'll talk you out of it.
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