Paid Search, also known as Search Engine Marketing and Pay Per Click ads, is the fastest way to drive immediate traffic from the keywords you care about most. By increasing the quality of leads and lowering the cost per conversion, customer acquisition comes down to allocating advertising budget to customers showing the highest propensity to make a purchase. Your PPC strategy is only as good as the ROI it generates, and our approach produces profitable SEM campaigns for our clients. Our Edge (approach) Audience Development & Keyword Research Build Campaigns & Ad Groups Create: Text Ads Display Ads Remarketing Product Listing Ads (PLAs) Landing Page Design & Development Content Marketing (Downloadable guides, eBooks, etc.)