With paid search, you can advertise on search engines like Google and Bing to drive conversions to your client’s local business. In other words, you’ll serve ads to potential customers exactly when they’re searching for your client’s service or product. Google is the world's most popular search engine: It processes an impressive average of 63,000 searches per second every day. A significant portion of these searches come from consumers ready to buy. They’re searching for things like “dealerships near me” or “restaurants open now”, and you can use this information in your favor. The benefits of paid search advertising You’ll have a highly engaged target audience. Our team of digital advertising strategists will carefully choose relevant keywords for your client’s ads to make sure we’ll target only people actively searching for their products or services. With that comes improved ROI because we’re targeting potential customers who are more likely to convert. Even when people don’t click on your client’s ad, you’re still giving them more visibility by promoting their business on search engines like Google and Bing.