Paid search works. Google ad words are one of the most effective ways of reaching your audiences, quicker and more reliable than SEO, Pay per Click (PPC) none the less requires skill and guile. Google Ad words has grown into a complex beast, that requires deep knowledge to use cost effectively. Contra has Ad Words Certified Professionals in house who can plan and manage PPC campaigns. Careful planning is essential for any PPC campaign. We start with the end goal – what is it you want? – and then build a strategy around your objectives. We will look at the search terms, examine what the competition are doing and then setup the campaign. We’ll write the ad copy, monitor what works and tweak until it is a finely tuned sales driving machine. Our team increases conversion getting the right people to click on your ads is one thing, but getting them to take the next step once they land on your site is another. You don’t want a situation where hundreds of potential customers are driven to your site, only to lose them when they get there. Perfecting the campaign “landing page” is the most vital part of a campaign, and a step that has benefits long after you’ve stopped paying for the ads. Since we have a full in house web team, we are experts at UX and conversion rate optimisation (CRO). We’ll optimise your site or create a bespoke landing page that will drive conversions and then we’ll tweak it over the course of the campaign until it is perfect.