Pay-Per-Click (PPC) Advertising (5424667)

Other

Pay-Per-Click (PPC) Advertising

$50/hr Starting at $1K

1. PPC Strategy Development

Goals Definition: Working closely with clients to define clear and measurable objectives for the PPC campaigns, such as increasing website traffic, generating leads, or boosting sales.
Target Audience Analysis: Identifying and understanding the target audience's demographics, interests, and online behaviors to tailor the advertising strategy effectively.
Keyword Research: Conducting extensive keyword research to find relevant and cost-effective keywords that potential customers are using to search for products or services.

2. Campaign Setup and Management

Account Setup: Setting up PPC accounts on platforms like Google Ads, Bing Ads, or social media advertising platforms if starting from scratch.
Campaign Structure: Organizing campaigns and ad groups in a way that aligns with the business structure and campaign goals for optimal performance and ease of management.
Ad Copywriting: Crafting compelling ad copy that resonates with the target audience, highlighting key benefits and including strong calls-to-action (CTAs).

3. Landing Page Optimization

Landing Page Design: Creating or optimizing landing pages that are aligned with the ad's message to improve conversion rates. This includes clear CTAs, relevant content, and user-friendly design.
Conversion Rate Optimization (CRO): Implementing A/B testing on landing pages to test different elements (like headlines, images, and CTAs) for the best conversion rates.

4. Bid Management and Optimization

Bid Strategy: Utilizing advanced bidding strategies to maximize ROI while keeping costs within budget. This could include manual bidding, automated bidding strategies, or a combination of both.
Continuous Optimization: Regularly reviewing campaign performance to adjust bids, keywords, ad copy, and other variables to improve campaign effectiveness.

4. Ad Extensions and Features

Ad Extensions Utilization: Incorporating ad extensions like sitelinks, callouts, structured snippets, and call extensions to enhance ad visibility and provide additional information to potential customers.
Advanced Features: Leveraging advanced PPC features such as remarketing, dynamic search ads, and shopping ads to enhance campaign performance.

$50/hr Ongoing

1. PPC Strategy Development

Goals Definition: Working closely with clients to define clear and measurable objectives for the PPC campaigns, such as increasing website traffic, generating leads, or boosting sales.
Target Audience Analysis: Identifying and understanding the target audience's demographics, interests, and online behaviors to tailor the advertising strategy effectively.
Keyword Research: Conducting extensive keyword research to find relevant and cost-effective keywords that potential customers are using to search for products or services.

2. Campaign Setup and Management

Account Setup: Setting up PPC accounts on platforms like Google Ads, Bing Ads, or social media advertising platforms if starting from scratch.
Campaign Structure: Organizing campaigns and ad groups in a way that aligns with the business structure and campaign goals for optimal performance and ease of management.
Ad Copywriting: Crafting compelling ad copy that resonates with the target audience, highlighting key benefits and including strong calls-to-action (CTAs).

3. Landing Page Optimization

Landing Page Design: Creating or optimizing landing pages that are aligned with the ad's message to improve conversion rates. This includes clear CTAs, relevant content, and user-friendly design.
Conversion Rate Optimization (CRO): Implementing A/B testing on landing pages to test different elements (like headlines, images, and CTAs) for the best conversion rates.

4. Bid Management and Optimization

Bid Strategy: Utilizing advanced bidding strategies to maximize ROI while keeping costs within budget. This could include manual bidding, automated bidding strategies, or a combination of both.
Continuous Optimization: Regularly reviewing campaign performance to adjust bids, keywords, ad copy, and other variables to improve campaign effectiveness.

4. Ad Extensions and Features

Ad Extensions Utilization: Incorporating ad extensions like sitelinks, callouts, structured snippets, and call extensions to enhance ad visibility and provide additional information to potential customers.
Advanced Features: Leveraging advanced PPC features such as remarketing, dynamic search ads, and shopping ads to enhance campaign performance.

Google AdsKeyword ResearchLanding Page DesignPay Per ClickWeb Development