Designed the HTML front and and user interface for a prominent hotel search engine. Developed and programmed the Perl-based back-end CMS (content management system). Designed a hierarchical database system using MySQL to categorize hotel clients using geographical as well as pricing criteria.
Established a paid membership business model versus the traditional commission-based system found in most of today’s OTAs (Online Travel Agencies), converting the company into a hotel search engine rather than a booking engine.