Okay. You've got their attention with a great logo. Now you've got to KEEP their attention with consistent marketing. A postcard is certainly old-school, but it can be sent via SnailMail, eMail or MailChimp. Either way, if it catches their eye with dazzling color and excellent graphics, you'll be sure to keep them interested in what you have to say.
BTW -- If you need these mailed, I know all the USPS specs so they won't get returned for improper labeling, etc... Wanna send out some MASS mailing... talk to me about the Postal Service EDDM system. It'll save you a TON of money... and you don't even need an expensive mailing list. They do it all for you.
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