I currently manage several client accounts and use specific KPIs to measure and improve digital marketing performance, primarily in Google Ads, Microsoft Ads, Facebook Ads & LinkedIn Ads. My approach has a particular emphasis on improving conversion rates and maximising efficiency on a granular level.

I am used to working effectively to achieve goals both as a cross-functional team member and individual contributor in both B2B and B2C markets. The clients that I have managed have ranged from large E-Commerce brands to multi-national auction sites and B2B lead generation websites.

I am also certified by Google in AdWords Fundamentals, Search, Display, Video and Shopping Advertising, Google Analytics and have completed the Google Squared Digital Marketing Qualification.

I am available for:

- PPC Campaign Creation, Management & Optimisation

- PPC & Analytics Training

- Online Customer Journey Analysis

- E-mail Marketing

- Social Media Advertising

Previous project results have included:

- Tripling the revenue at an improved ROI over 6 months through Google Ads for an Insurance comparison website

- Improving the Conversion volume and conversion value by over 15% within 2 months, at an improved ROI for an online auctioneer

- Increased the conversion rate of several paid traffic accounts, for example one large retail website from 1.25% conversion rate to 3.65% 

- Reduced the cost per conversion by up to 80% across several lead generation accounts