PPC Marketer specialising in driving ROI on Google Ads, Microsoft Ads and social media

Accomplished Data-Aware Marketer offering over 8 years of postgraduate experience of driving a return on ad spend on PPC campaigns through analysing customer journeys & optimising the offering at various touch-points with the user.

I currently manage several client accounts and use specific KPIs to measure and improve digital marketing performance, primarily in Google Ads, Microsoft Ads, Facebook Ads & LinkedIn Ads. My approach has a particular emphasis on improving conversion rates and maximising efficiency on a granular level.

I am used to working effectively to achieve goals both as a cross-functional team member and individual contributor in both B2B and B2C markets. The clients that I have managed have ranged from large E-Commerce brands to multi-national auction sites and B2B lead generation websites.

I am also certified by Google in AdWords Fundamentals, Search, Display, Video and Shopping Advertising, Google Analytics and have completed the Google Squared Digital Marketing Qualification.

I am available for:
- PPC Campaign Creation, Management & Optimisation
- PPC & Analytics Training
- Online Customer Journey Analysis
- E-mail Marketing
- Social Media Advertising
Previous project results have included:

- Tripling the revenue at an improved ROI over 6 months through Google Ads for an Insurance comparison website
- Improving the Conversion volume and conversion value by over 15% within 2 months, at an improved ROI for an online auctioneer
- Increased the conversion rate of several paid traffic accounts, for example one large retail website from 1.25% conversion rate to 3.65%
- Reduced the cost per conversion by up to 80% across several lead generation accounts