Conduct keyword research, Set up campaigns, Maintain client budgets Monitor daily performance / Identify and troubleshoot issues, Perform account analysis and optimizations to meet clients' ROI goals, Create comprehensive client reports, Identify new strategies and tactics for testing and make recommendations to clients, Develop and test ad copy, Follow quality assurance standards to ensure quality and accuracy, Stay abreast of new tools, trends, and best practices in the, search industry / attend industry events, Present performance results at client meetings