Public relations covers a vast array of communications activities including: Communications strategy. I will work with you to develop a comprehensive strategy for targeting the right audience. This will often incorporate other digital marketing channels like Social Media, SEO & Email. Internal or external communications audit. The audit is a critical early stage element to any PR or marketing strategy. Our team will uncover what has or hasn’t worked in the past and apply that data to how we develop the strategy moving forward. We will also perform a competitive analysis in order to keep an eye on the competition. Crisis communications. When necessary,I can also implement crisis communications tactics as a reactionary measure to a negative situation or any negative content regarding your brand. Reputation management. I as a PR can constantly monitor how you are being portrayed in the media and online and work to maintain a positive presence in digital, print, and other media outlets. Online reputation management (ORM) will also incorporate elements of SEO, Social Media, and Content Marketing. Internal communications. This can also be referred to as Employee Communications and is put in place to assist your best assets in understanding the company’s mission, vision, values, and purpose for existence, and most importantly how their role matters to company success. Media relations and outreach. I as a PR can perform all aspects of traditional media relations and outreach including print, radio and broadcast, digital media, bloggers, social media influencers, and citizen journalists. Event planning and management .I can target specific press and event opportunities such as conferences and tradeshows to leverage optimal coverage of your company. This will include any necessary creative development and on-site management for offline events, tradeshows, conferences, and influencer events. Media training. I also offer a program to assist executives in how to navigate the journalist’s questions and ensure consistency in brand messaging. Content development. Content is one of our specialties. I can provide content ranging from media kit (press release, media alerts, biography, etc.) to online (blogs, contributed stories, website content, etc.) as well as traditional content. Thought leader outreach. I develop strategies to position your executive team as industry leaders through contributed content development, speaker’s bureaus, event presentations, speaking engagements and more. We practice what we preach and regularly contribute to major online publications and speak at conferences and events all over the world.