Is your digital investment delivering significant returns to your business? Do you have a good understanding of its performance in financial terms, with timely reports? I can bring 10 years of experience to your digital advertising project, to design or re-engineer successful:

✅ Google Search ad campaigns
✅ Google Shopping campaigns for eCommerce
✅ Google Display Ad campaigns
✅ Google Video Campaigns for YouTube
✅ Bing Search ad campaigns (now Microsoft Advertising)
✅ Microsoft Shopping campaigns for eCommerce (formerly Bing Shopping)
✅ Microsoft Advertising Audience Campaigns (new - Display ads)
✅ Social PPC campaigns on FB & LinkedIn

I have developed a systematic process for methodically building each type of PPC campaign: I get every detail right and spare no detail to create campaigns that generate significant profits for advertisers.

Your Google Ads & PPC accounts will benefit from the latest techniques with machine learning and automated bidding, different types of click attribution models, creative use of the latest ad types and features, Google Analytics, and Google Tag Manager.

I maintain all available Google and Microsoft PPC and Web Analytics certifications, re-testing annually on each type of campaign: search, display, shopping, video, and display campaigns.

Some of my clients have had numerous active campaigns, high conversion volumes, and a mix of campaign types with key business results on their consistent performance.

I post articles on many aspects of PPC, including developments in automated bidding, click funnel attribution, machine learning, responsive ads, conversion rate optimisation, attribution modelling, shopping feed optimisation, and related digital advertising topics. Some posts are short video screencasts that clarify concepts using custom vector graphics, bringing the inner workings of PPC campaigns to life.

I've developed a custom reporting platform that generates sharp, professional campaign reports for all clients.

I utilise industry-best PPC practices and have developed a number of custom, time-tested workflows, tactics, and methods to maximise conversion volume and return on ad spend (ROAS). I deploy the latest campaign automation capabilities aggressively, utilising all automated bidding and machine learning algorithms available.

All campaigns are built with 100% conversion tracking in place from the start so that they can be moved onto automated bidding at the earliest opportunity. This often delivers boosts in performance while reducing campaign management overhead.

I look forward to discussing how I may be able to assist you.